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By Todd Haring, Business Supervisor Last Month, Pepsi launched their first global campaign, “Live for Now.” With heavy TV weight, I am sure many of you have already seen the first ad featuring Nicki Minaj. The new spot from TBWA/Chiat/Day, called “Now in the Moment”, is the first of several initiatives that will launch this year featuring a tight tie between Pepsi and music and entertainment industry. The goal of course is to capture what is cool and now and appeals to an audience that lives each moment to the... Read The Rest →