By Mike Frey, Associate Creative Director @ NYCA Great insights into creativity. Still relevant. “You don’t persuade people through the intellect, you do it through the passions.” -Aristotle.
By Mike Frey, Associate Creative Director @ NYCA It’s a subjective business. When the face of your brand falls from grace, what do you do? The public is outraged at Tiger for his indiscretions. So chances are, any Nike ad featuring Tiger would be damned by the public no matter how he was portrayed. I thought they showed guts by attacking the issue head on. I thought to myself before the spot aired, what would his dad think about his infidelity? In fact, according to a show I saw recently,... Read The Rest →