Process is liberating.
By Michael Mark, Founder When I was a runt, my parents would put me in a playpen to 1) get a break for themselves, and 2) give me time to be with myself and toys. If you looked at it from the outside it seemed kind of like a jail with happy colors and clowns. But as I see it now, and I believe I understood it back then, it was a safe haven. In that confined space, I could let my mind wander, be carefree and be emotionally anywhere... Read The Rest →
Could we be Dinosaurs?
By Michael Mark, Founder I am thinking of changing the agency name to Dinosaur. It’s a sound business decision. I think the name will be remembered, for one: Dinosaurs lived 65 million years ago and they still have great recognition. Two, dinosaurs are loved. How many agencies are loved? So it could help attract new biz. Crowds of people, to this day, go to museums to see them and take photos of themselves in their rib cages. And three, dinosaurs are cool. It’s important for agencies to be cool. And... Read The Rest →
Spirit of Water
By Michael Mark, Founder At NYCA we don’t have an elevator to the executive floor. In fact we only have one floor, the ground floor. Right on Main Street. This building used to be a grocery store and, before that, a bank. We chose this place for our agency for one reason above many: this is where people walk to the market, get their dry cleaning, stop to have a cup of coffee and a chat. Here we are part of the world with which we engage every day on... Read The Rest →
We run communications for our boss: the consumer.
This is a guest post from an old-time creative who we keep around for his stories about the “good days of ad-makin‘ when creative was for creative.” The comments below do not reflect the opinions of NYCA or its collaborative community. By O. Codger, Creative Yeah, I read the trades. All about how the consumer is the boss these days. Endless subservient chicken-hearted articles, whined by marketing officers and reporters who never looked in the empty heart of a blank page and created an ad in their lives; about agencies... Read The Rest →
The propulsive power of do.
By Michelle Edelman, President @ NYCA Yesterday we closed the agency and got everyone up to speed on our evolved agency process. Our workloads are fast and furious right now. All the more reason to catch up to each other. You see, NYCA doesn’t work “assembly line style” like many agencies. We work in a circular fashion – in grow! teams. Every member of the team has a stake in every part of the process. It makes our strategies more creative, our creative more media oriented, our media more productions,... Read The Rest →
