I see Red, You see Orange – Understanding the Creative Vision
By Lynne Roswall, V.P./Director of Production Back in the dark ages of the ‘90s, loose tissues & marker comps forced Creatives and Producers to discuss a campaign’s creative mandatories, thoroughly. We Producers had to understand what those squiggly stick figures were doing, confirm the swipe used was ‘exactly right,’ vs. ‘kinda-sorta right’ and help decipher what that ‘weeping-willow-looking thing’ was in the corner. Asking questions about the ‘campaign’s vision’ allows the Producer’s creative juices to flow about how best to produce ideas into cost-effective, engaging, consumer-facing work. It also helps... Read The Rest →
