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	<title>NYCA</title>
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	<description>grow!</description>
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		<title>Just Create Desire</title>
		<link>http://nyca.com/2013/05/07/just-create-desire/</link>
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		<pubDate>Tue, 07 May 2013 17:03:17 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Advertising Industry Commentary]]></category>
		<category><![CDATA[Current Events]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[create]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[Influencer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Neilsen]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[Retailer and Channel]]></category>

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		<description><![CDATA[By Michelle Edelman, CEO Nielsen estimates that of the thousands of products launched each year, 10% or less will succeed. Sobering odds for marketers planning to spend significant corporate capital... <a class="read-more" href="http://nyca.com/2013/05/07/just-create-desire/">Read The Rest &#8594;</a>]]></description>
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		<title>THE CUSTOMER IS KING, BY GOLLY</title>
		<link>http://nyca.com/2013/04/22/the-customer-is-king-by-golly/</link>
		<comments>http://nyca.com/2013/04/22/the-customer-is-king-by-golly/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 00:22:13 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bread as sponge]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[sponge vs. bread]]></category>

		<guid isPermaLink="false">http://nyca.com/?p=2487</guid>
		<description><![CDATA[Gone are the days when consumers would just dispose of your product if they didn&#8217;t like it. Or return the unused portion for a full refund, and let sleeping dogs... <a class="read-more" href="http://nyca.com/2013/04/22/the-customer-is-king-by-golly/">Read The Rest &#8594;</a>]]></description>
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		<title>Love a Holiday!</title>
		<link>http://nyca.com/2013/03/17/love-a-holiday/</link>
		<comments>http://nyca.com/2013/03/17/love-a-holiday/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 02:06:56 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#green]]></category>
		<category><![CDATA[#irish]]></category>
		<category><![CDATA[#st.patricks day]]></category>
		<category><![CDATA[holiday]]></category>

		<guid isPermaLink="false">http://nyca.com/?p=2424</guid>
		<description><![CDATA[by Michelle Edelman, CEO I&#8217;m Jewish with mostly Russian roots. So why am I wearing green on St. Patty&#8217;s Day? Truth is, I&#8217;ll adopt any legit holiday that&#8217;s on the... <a class="read-more" href="http://nyca.com/2013/03/17/love-a-holiday/">Read The Rest &#8594;</a>]]></description>
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		<title>Morals in Marketing</title>
		<link>http://nyca.com/2013/02/26/morals-in-marketing/</link>
		<comments>http://nyca.com/2013/02/26/morals-in-marketing/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 18:54:47 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#advertiseresponsibly]]></category>
		<category><![CDATA[#mediamoralscount]]></category>
		<category><![CDATA[advertising ethics]]></category>
		<category><![CDATA[chris dorner]]></category>
		<category><![CDATA[gaming]]></category>

		<guid isPermaLink="false">http://nyca.com/?p=2416</guid>
		<description><![CDATA[By: Michelle Edelman, CEO Some people say that advertising and morality aren&#8217;t the greatest roommates. Advertising and marketing are supposed to push the limits of thinking and visceral sense, that&#8217;s... <a class="read-more" href="http://nyca.com/2013/02/26/morals-in-marketing/">Read The Rest &#8594;</a>]]></description>
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		<title>WHAT&#8217;S OLD IS NEW AGAIN: WELCOME TO MYSPACE</title>
		<link>http://nyca.com/2013/01/23/whats-old-is-new-again-welcome-to-myspace/</link>
		<comments>http://nyca.com/2013/01/23/whats-old-is-new-again-welcome-to-myspace/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 19:41:06 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[justin timberlake]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://nyca.com/?p=2368</guid>
		<description><![CDATA[BY: Michelle Edelman, CEO Before there was Facebook, twitter, and Google+, there was Myspace. Once the unrivaled social network, I suppose most of us haven&#8217;t given Myspace a second thought... <a class="read-more" href="http://nyca.com/2013/01/23/whats-old-is-new-again-welcome-to-myspace/">Read The Rest &#8594;</a>]]></description>
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