By Todd Haring, Business Supervisor Last Month, Pepsi launched their first global campaign, “Live for Now.” With heavy TV weight, I am sure many of you have already seen the first ad featuring Nicki Minaj. The new spot from TBWA/Chiat/Day, called “Now in the Moment”, is the first of several initiatives that will launch this year featuring a tight tie between Pepsi and music and entertainment industry. The goal of course is to capture what is cool and now and appeals to an audience that lives each moment to the... Read The Rest →
By Molly Dixon, Associate Business Manager As a new addition to NYCA, my first week was bound to provide some change. For starters, my east coast, tightly buttoned up agency experience was a far cry from the Cali cool temperament found at NYCA. Most noticeably, pups of all kinds frolic around the open loft space that holds no distinction for department or hierarchy. But the change that has provided the biggest impact is NYCA’s ability to get creative anytime, anywhere, with anyone, and fast! Last year, NYCA transitioned to a... Read The Rest →
By Michael Mark, Founder I’m scared of the usual. I go out of my way to avoid it. So I’m perpetually lost. And I’m good with that. It’s why I try to eat at different places or never sit in the same chair in the conference rooms. Anything to give me a new perspective. New stimuli to react to. Anything to run me off the road of a routine and jab my senses awake. The safe and well-lighted can be deadly attractive. But the need for originality has a greater... Read The Rest →
By Bethany Farrelly, Associate Business Manager @ NYCA A healthy work place culture is so very important. A group of co-workers who have respect for one another and make an effort to develop and nurture healthy working relationships have more of an effect on the business as a whole than they may think. When I [...]
By Michael Mark, Founder Here’s what our friends bring to NYCA each day.