The Joy of One
By: Michael Mark, Founder When I got into advertising, we’d ferociously concentrate on the one idea; work it over like a prisoner with critical information, until it was molded, perfected, and then we’d create all the ensuing executions around that one idea. This was based on breaking through the clutter from the many messages aimed at the consumer as well as the fragmented mind within the consumer. We gawked at pictures in National Geographic (not those pictures) showing a person resting on a bed of nails – ignoring the pain... Read The Rest →
THE END OF MEN BUT NOT THE END OF STEREOTYPES
By: Trish Pavlecich, Senior Copywriter Yes, the title seems a little sinister but let’s be honest even the most misogynistic of males would be forced to admit there is a change a’ happening these days. This year, for every two men who earn bachelor’s degrees there are three women. (The female numbers only increase the higher the education latter you climb.) Today, women contribute nearly 42% of their family’s income. And though they still remain underrepresented at the top of the executive hierarchy, they are dominating below in fields where... Read The Rest →
SO WE ALL THINK WE CAN DANCE – AND WE’RE RIGHT!
By: Michelle Edelman, President I don’t know exactly when PSY’s Gangnam Style jumped the shark – except one day this summer, my teenage daughter announced she and her friends wanted to come over and use our house because of its “slippy floors.” They urgently needed to learn the dance steps to a song that had popped onto their radar from the Korean pop charts. Ever the skeptic, I asked my teenager how she knew the lyrics weren’t instructing us all to “maim your math teacher” or “jump off that bridge... Read The Rest →
Advertising is easy. Selling stuff is hard.
By: Michelle Edelman, President Certainly anyone working in a creative field will tell you that devising an inspiring and fresh idea and then bringing it to life in a form befitting its conception, is a challenging endeavor. We spend our days, nights, and weekends reaching for them. At NYCA, our obsession doesn’t stop at the ads – it crosses the whole sales experience. We challenge ourselves to build campaign ideas that stretch into the far corners of sales and marketing environments – from retail to events to internal meetings to... Read The Rest →
No Flo.
By: Trish Pavlecich, Senior Copywriter Everybody knows Flo, the annoying; headband wearing, plastic teeth smile spokesperson for progressive. (Clearly, I’m not a fan). I’ve never been one to subscribe to the idea that any publicity is good publicity. No matter how memorable the ad, if it rubs me the wrong way, I’m not buying what they’re selling. In fact, I will go out of my way to deter friends and family from pulling out their wallets as well. But I acknowledge that I’m probably in the minority here. Some people... Read The Rest →
