WHEN BRANDS DIE OFF
By Michelle Edelman, President I have to admit to being oddly devastated by the news that Hostess may shutter operations after 82 years in business. For us Boomers and Gen X’ers who grew up with these magical foods, there’s definitely a moment of nostalgia followed by utter panic. It’s a testament to the power of these memories and the brand placeholders they have in our brains, that Twinkies are now $10 a box and rising on ebay, while sheer madness ensues at retail with consumers scooping up shelves of the... Read The Rest →
In Honor of Thanksgiving, Thank You, Consumers.
By: Trish Pavlecich, Senior Copywriter Thanks for buying new products. Thanks for spending your hard earned money. Thanks for spending your invaluable time … year after year. Thanks for lending us your eyeballs for 30 seconds even when a non-commercial alternative is just a small button push away. Thanks for turning the page just a little bit slower, that headline and visual smashup was made just for you. Thanks for listening to the radio. Period. Thanks for walking by, driving by, cycling by. It means a lot to us. Thanks... Read The Rest →
The Stress of Advertising…. Gone Forever?
By: Evan Singer, Associate Business Manager For those outside the ad industry, most people don’t realize how much hard work goes into advertising. There’s no denying, it’s as fun of a work environment as you can have, but we also work in the business of a million moving pieces, large dollars and fast approaching deadlines. But, hard work doesn’t have to mean stressful work. I’ve learned a lot about shaping persuasive communications from the copywriting geniuses, here, and I’ve listed 3 ways to persuade YOURSELF into a life free of... Read The Rest →
Playing In The Mud
By: Travis Graham, Associate Creative Director I’m a Creative in advertising. By definition, I should be cynical when interacting with mass-market communication as a consumer. After all, it’s hard for me to experience advertising, or go to an event in this case, without constant analysis of the environment in which the experience lives. What I do know, is experiences are king. A well-thought out and carefully executed idea, inspires, excites, challenges the mind, and ultimately becomes a memory that can last a lifetime. My latest memory came from running, crawling,... Read The Rest →
I AM SO NOT READY
By: Michelle Edelman, President Here in sunny San Diego, we’re still in the low 80′s. So imagine my surprise when this passed by on the small screen: Yes. It’s the middle of October. Only 2 of the most vigilant neighbors have their Halloween decorations displayed. And we’re… in the Christmas season? This is a bold move by Target, given holiday retail shopping typically officially starts a full six weeks from now – on Black Friday. But Walmart is also starting to dial up its layaway messaging. Clearly the retailers are... Read The Rest →
