Maybe the garden can make Schwarzenegger an honest man
By Michael Mark, Founder Why do these muckety-mucks muck up their jobs and their reputations, their loved ones lives and their own? Governor Schwarzenegger has an affair with his family housekeeper; Strauss-Kahn, the head of the IMF, comes out of the shower, sees a hotel maid, has a few minutes before his [...]
Mind Your Manners: ‘Thank You’ Is a Powerful Marketing Device
By Michelle Edelman, President @ NYCA On so many creative briefs, we see the same objectives over and over. Build awareness, create that elusive thing called buzz, grow topline sales, increase customer loyalty. When’s the last time you saw a creative brief that instructed: thank our customers? For many of us, the answer is probably [...]
