Rut Busters: What do you see?
By Dave Huerta, VP/Associate Creative Director @ NYCA In every agency it’s the same story. Buildings filled with problem solvers doing their best to meet shrinking timelines, while providing their clients with their freshest thinking. As you can guess, shrunken timelines and fresh thinking don’t get along great. Let’s just say they’re not friends. They don’t even like being in the same neighborhood. And rarely will anything good come about when they’re forced in the same room, let alone brief. So being the super smart and evolved communicators we are,... Read The Rest →
For Goodness Namesake
Jobs strikes rockin’ deal for usage of trademarked Ping name By Meghan Tetwiler, Brand Planner @ NYCA Earlier this month John Solheim, CEO of golf’s well-known equipment maker PING, negotiated rights of its trademarked name with Steve Jobs. Along with iTunes10 came Apple’s Ping, a social network feature that facilitates users’ ability to follow their friends’ music interests and interact with fellow music lovers. While this news is certainly not music to every golfers’ ears, we are just going to have to get used to there being another Ping on... Read The Rest →
Why I have the children and pets of NYCAers on my wall.
By Michael Mark, Founder I have been told to take the cute pictures of the children and pets down, it’s too emotional. And emotion can blur the ability to see and execute with great accuracy. I can see that. I keep the pictures of family members up because they remind me that decisions we all make affect more than what is right in front of us. When we are so focused on one thing we lose the concept of inter-being and the truth that we are all, and everything we... Read The Rest →
The Harvester
By Michael Mark, Founder He stands tall outside of our NY conference room offering his last food. His hand extending a bronze apple is a reminder of the power of generosity and the strength of our servant mentality. When the collective ego is in the goal of growing the business, this is not a sacrifice but a show of power. NYCAers are generous in spirit. Each fully offers their experience, their talents and passion to growing our clients businesses, growing each other, themselves, and the world around us. Hungry to... Read The Rest →
To find an idea, get lost.
By Michael Mark, Founder I’m scared of the usual. I go out of my way to avoid it. So I’m perpetually lost. And I’m good with that. It’s why I try to eat at different places or never sit in the same chair in the conference rooms. Anything to give me a new perspective. New stimuli to react to. Anything to run me off the road of a routine and jab my senses awake. The safe and well-lighted can be deadly attractive. But the need for originality has a greater... Read The Rest →
