Doing good matters.
By Meghan Tetwiler, Brand Planner @ NYCA Last week I walked out of a strategic meeting with one of our solar start-up clients re-invigorated that what I do, to an arguably significant degree, matters. Think about it. Advertising can fuel healthy competition and encourage progressive innovation yielding better products for consumers and society at large. Advertising done well can also bring about much needed societal shifts in peoples’ thoughts and behaviors. A few examples to which I’m personally privy: one advertising campaign can help recognize and champion the far too... Read The Rest →
We’re proud to be a sales agency.
By Michelle Edelman, President @ NYCA Some think that sales is a low-brow profession. We are proud to claim it as our profession. At NYCA, we work as hard on our clients’ sales meetings as we do on their consumer marketing campaigns. The sales force is a key constituent. If they don’t believe, retailers won’t. If retailers don’t believe, our product will be competing with the cacophony of others for attention in already-crowded stores. Working on sales meetings gives us a completely different view of products and the people who... Read The Rest →
A tale of the little tree…
By Mark Graham, Traffic Director @ NYCA When I started work at NYCA three years ago, the philosophy of “grow” was what drew me here. The grove was the physical representation of that philosophy. The grove had plants associated with each of our clients and with agency anniversaries and other milestones. The grove was dominated by a large tree. It shaded our meetings. It sheltered us in the rain. It provided a feeling of tranquility as you walked in and out of the office. Then one day the tree was... Read The Rest →
Creativity can cure everything.
By Michael Mark, Founder The story is about a person with a serious heart condition who envisioned a way to live his dream. In the hospital, after being told he’d never play at the professional level again, he watched TV and imagined his own head on the bodies of those pros. On his back with the third heart just in his body, he created his future. This week he is playing in the U.S. Open. We have this power. Let us be inspired to use it to solve our issues... Read The Rest →
How to be in a constant state of wonderment.
By Michael Mark, Founder Quietly taking her place among the circle, Lynne bends open the book and turns us into children. She more than reads; she breathes life into Harold and the Purple Crayon and the 40 people of NYCA. This is the true story of how creative power trumps all. It’s based in fact. And it’s a ritual we do every year, whenever. However many we are at that moment, we sit on the carpet, quiet, some eyes closed, various stages of smiles smiling. It’s a cookies and... Read The Rest →
