By Michael Mark, Founder Nursing scores high on the Gallup “respected industries” poll. Banks have plummeted. I can see that. But I get crazy when I see ad agencies ranked so low. The good news is we moved up 4%. Advertising works in two arenas: perception and truth. One is ephemeral, one remains. One is a thought form, and like any form built from concrete or notion, it will mutate and eventually fade. Making room for more! One can be seen as bad or good. The other is. Perception example:... Read The Rest →
By Mike Frey, Associate Creative Director @ NYCA Great insights into creativity. Still relevant. “You don’t persuade people through the intellect, you do it through the passions.” -Aristotle.
By Michelle Edelman, President @ NYCA It is said that when people share a lot of time and a small space with one another, their rhythms start to match. This phenomenon was beautifully illustrated by my colleagues Michael and Lynne, who had sweated out the weekend for one of our clients under NYCA’s roof, and today dressed identically. I don’t just mean they both wore jeans today. I mean they were uniform. -Black sweater with white undershirt -Jeans faded to the exact shade -Black shoes -Black rimmed glasses You might... Read The Rest →
By Lynne Roswall, V.P., Director of Production @ NYCA It’s that time of year again – when winter turns to spring and the Encinitas Street Fair begins the season in full swing. While hand-holding couples peruse the clothing stands, handmade artwork, bamboo Salad tongs and cutting boards, jazz / new age / classical music floats in between the bodies walking from stall-to-stall. Families stroll in-time with their kids and their teenagers walk a few feet in front of them, escaping. Consumers talk amongst themselves about the things they want to... Read The Rest →
By Michael Mark, Founder Seems there’s a double standard for the ladies with double Ds. Victoria’s Secret shows skinny girls in nothing much, and the world gawks. I do, too. I admit it. But when larger sized models do the same, they are told they are too sexy. I think that might be a triple standard. I went to the Lane Bryant web site to take a professional gander. But they’re being a tease and won’t let you see behind the scenes yet – they want you to come back... Read The Rest →