Building Brands through Social Networking: Part 2
By Kevin Breid, Business Management and Development Intern @NYCA A Facebook Fan Page allows a brand to reach out to consumers in a spirit of democracy. Fan Pages are also created so individuals can utilize brands as brand-marks of their personality, associating themselves with companies that represent who they are. This allows consumers the chance to return the favor by proudly displaying their allegiance to a brand on their personal Facebook profile. There seems to be three essential components that are necessary to create a Fan Page that will effectively... Read The Rest →
Building Brands through Social Networking:Part 1
By Kevin Breid, Business Management and Development Intern @NYCA By now we have reached a point where the majority of internet users are at least aware of Twitter and Facebook. Their endorsement and utility are expanding exponentially. Facebook alone hosts 250 million users. Nearly half of those users log on to the site at least once every day. The same goes for Twitter, with estimates stating they have increased by near 20 million users since the beginning of the year. In the past two months alone, an incredible number of internet users... Read The Rest →
Social Media Revolution
By Gene Paek, Director of Interactive @NYCA Social media is about communication. Whether peer-to-peer or brand-to-fans. The future of social media for marketers is being able to segment their fans and communicate to them with relevant topics and extend targeted offers. [youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8]
‘When I was deep in poverty you taught me how to give.’ -Bob Dylan, The Wedding Song
By Michael Mark, Founder You may need to reduce staff – the P&L Statement will have its say. You may need to cut services – it goes hand and hand with lost revenue. You may need to cut salaries – that hurts but maybe it’s better than losing a job. But with all the cuttings you cannot lower your standards. In fact, you must raise them. With less money and fewer people and less time, you must actually give more. If you don’t, things will just get worse. You... Read The Rest →
BRANDS IN THE DIGITAL SPACE: IT’S TIME TO CHANGE
By Gene Paek, Director of Interactive, NYCA. gpaek@nyca.com; http://www.nyca.com The year was 1999. My neighbor was selling his home. No realtor, no MLS listing. Just a sign that read “For Sale By Owner.” By the end of the day, he received five offers. All over asking price. The winning bid by a jogger that just happened to see the sign passing by. Back then, home sellers sat back for buyers to find them. In today’s real estate market, it’s the complete opposite. Home sellers need to find buyers. Same thing... Read The Rest →
